TELE RESEARCH
30th December 2025
Phone rings.
Hello?
Hello Ma’am?
Yes?
Ma’am, this is myself calling from XX Bank. We are conducting research. Can I take five minutes of your valuable time?
Er… okay… yes?
Thank you, Ma’am. How long have you banked with XX Bank?
Oh, 25 years at least. Maybe longer.
Okay, Ma’am. How pleased are you with the dealings of the bank? Please rate 1 to 10. One means “not at all,” ten means “perfect.”
Well, you see, I don’t deal with the bank directly. My husband does, so why don’t you—
No, no, Ma’am, hello! You are the first signatory, no?
Yes…
So that is why. Please answer, Ma’am. How satisfied are you? 1 to 10. One is not at all, ten is perfect.
Fine. Eight, I suppose.
Okay, thank you, Ma’am. Would you recommend this bank to people?
I suppose so.
Please rate how well you would recommend the bank. 1 to 10.
Eight.
Okay. And Mr. YY is your relationship manager, right?
Is that his name? I’ve never met him.
Okay, Ma’am. So you cannot answer any questions about him, right?
That’s right.
What about the facilities the bank provides? What do you like about them?
Well, it’s close to home. I like that. The locker is convenient. The staff are polite. But as I said, my dealings are mostly through my husband, so he would know more about—
Okay, okay, Ma’am. That’s all. Thank you for sharing your time. Have a good day.
Call ends.
Phone rings again.
Hello?
Hello, Ma’am!
Oh no. What is it now?
Ma’am, about your relationship manager—
But I told you! I’ve never met him!
Yes, Ma’am, but could you rate him from 1 to 10? One is not good, ten is perfect.
(Deep sigh.) Listen. What’s your name?
…Shinde, Ma’am.
Listen, Mr. Shinde. I haven’t ever met the man, so I cannot rate him. You understand?
Yes, Ma’am… but could you just, for the sake of the survey—
No, Mr. Shinde! Please don’t call me again.
Pause.
Phone rings.
(Flatly) Hello.
(Cheerfully) Hello Ma’am, this is myself again—just checking how satisfied you are with our research calls today.
Click.
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